Why Apple HomePod May Be a Strong Amazon Echo Competitor

Apple rumors didn’t stop entrance this week, though they all took second place to HomePod, a company’s arriving intelligent speaker.

Apple on Friday started usurpation pre-orders on a HomePod, dual weeks before they start shipping on Feb. 9. And as expected, attention watchers are now doubt either a new device can contest with a marketplace leader, Amazon’s Echo.

Like a Echo, Apple’s HomePod comes with a ability to tide music. HomePod is tranquil by Apple’s practical personal partner Siri, a aspirant to a Echo’s Alexa. Armed with Siri, users will be means to supplement events to their calendars, control intelligent home inclination like thermostats and light bulbs, and hear content messages sent to their connected iPhones. But during $349, a HomePod is expensive—especially deliberation that a Echo costs $100.

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But this week wasn’t usually about HomePod. So review on for a biggest news and rumors from this week in Apple news:

This is Fortune’s latest weekly roundup of a biggest Apple news. Here’s final week’s roundup.

  1. Apple this week announced that a HomePod would go on sale on Feb. 9. The association also non-stop pre-orders Friday morning. The HomePod will cost $349 and will be accessible in both gray and white. If you’re not a fan of Apple’s stores, we can also pre-order a intelligent orator during Best Buy.
  2. Apple CEO Tim Cook this week made a sales representation for HomePod by observant it would offer a best sound of any other intelligent speaker. He also touted a formation with Apple’s software, including Apple Music streaming, Siri practical personal assistant, and messaging app Messages.
  3. There appears to be some debate over either a iPhone X’s sales are strong. Researcher Consumer Intelligence Research Partners (CIRP) pronounced that iPhone X accounted for 20% of all U.S. iPhone sales in a fourth quarter. That was adequate for a iPhone X to tip a iPhone 8 Plus, that accounted for 17% of sum iPhone sales, though a $1,000 smartphone lagged a iPhone 8’s 24% marketplace share. Although that’s not a best of news for Apple, CIRP pronounced that a iPhone X was expelled in Nov and therefore didn’t advantage from Oct sales like a iPhone 8 and iPhone 8 Plus did.
  4. The CIRP investigate was followed this week by a news from investigate organisation Canalys, that pronounced that Apple sole 29 million iPhone Xs in a fourth quarter, including 7 million in a U.S. That was adequate to tip a iPhone 8 and iPhone 8 Plus, according to Canalys. Still, a researcher pronounced that a iPhone has achieved “slightly next attention expectations.”
  5. Apple in Dec acquired music-discovery use Shazam for a reported $400 million. And this week, DN Capital researcher Mark Mulligan pronounced that it’s probable the Shazam buy will net Apple adult to 7.5 million new subscribers to Apple Music. Mulligan pronounced Shazam has 150 million monthly active users and that he believes adult to 5% of them who aren’t Apple Music subscribers will now pointer adult for a streaming-music service. He didn’t contend when he expects those users to pointer up.
  6. Apple will recover a program update that will let users invalidate a duty that slows down comparison iPhones when their batteries start to malfunction. Apple had formerly expelled program that would delayed down an iPhone when a battery was low or not operative properly. The underline ensured a iPhone wouldn’t incidentally close down. After confronting widespread criticism, Apple will concede users to invalidate a feature, though it suggested that they don’t indeed spin it off.

One some-more thing…Apple’s hiring of product designers has risen sharply given October. Of course, Apple isn’t observant why, though that hasn’t stopped a speculation from using rampant.

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