Viacom Expands Multiplatform Distribution Across Europe, Africa

New partnerships embody a launch of MTV+ Prime Video Channel in Germany and Austria and SVOD deals with Vodafone in Turkey and MTN in Africa.

Viacom International Media Networks is once again expanding a vast digital footprint opposite Europe and Africa. The media association announced Wednesday new distributions deals with pivotal multiplatform players abroad.

MTV+ Prime Video Channel on Amazon is now accessible in Germany and Austria. Prime members can supplement MTV+ to their existent Prime membership for $3.40/month (2.99 euros). Amazon Prime Video members there can now entrance a mint linear MTV channel along with special on-demand content.

The agreement with Amazon outlines a clever indicate in Viacom’s plan to emanate multiplatform deals directed during subsequent era users as immature audiences consistently change toward digital and mobile platforms.

In addition, Viacom International Media Networks has inked an SVOD understanding for Nickelodeon calm with Vodafone in Turkey, and a mobile placement understanding with Africa’s largest mobile network operator, MTN.

“We are posterior a diversified and endless multiplatform strategy,” pronounced Raffaele Annecchino, boss and MD of Viacom’s Southern and Western Europe, Middle East and Africa business cluster.

“We are a association that produces reward longform and shortform calm for any platform,” she continued. “We are vehement to be operative with good partners like Amazon in Germany, MTN in Africa and Vodafone, as we continue to weigh any marketplace for new opportunities and clear value by both normal and nontraditional placement partners.”

The MTV+ Prime Video channel now offers 24-hour song video programing, as good as countless existence uncover hits, including Jersey Shore: Family Vacation, Fear Factor, Catfish: The TV Show and Just Tattoo of Us, Teen Mom, Geordie Shore and Ex on a Beach.

Subscribers will have disdainful entrance to new shows before anyone else. They will be a initial to see a new deteriorate of Ex on a Beach US. Viacom skeleton to grow a library over time.

The Turkey understanding is a multiyear placement agreement with Vodafone SVOD content, versioned in Turkish, from Nickelodeon, NickJr and Teennick, exclusively accessible on mobile around a Vodafone TV app.

In Africa, in partnership with Arial View Nigeria Limited and MTN, they will launch several tellurian brands including Nickelodeon, MTV, MTV Base and Comedy Central on MTN’s Shortz streaming height for Nigerian subscribers.

Consistent with consumer trends in sub-Saharan Africa that direct increasing bite-size content, a new understanding positions Viacom as a distinguished actor in long-term superfluity in a region. AVNL will discharge and monetize protected Viacom calm to MTN, Africa’s largest mobile network operator. It has some-more than 200 million subscribers, with 57 million in Nigeria alone.


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