T-Mobile Intros unRadio, Streaming Music Without Data Charges

T-Mobile resolved a Un-Carrier 5.0 proclamation with Un-Carrier 6.0: High-speed streaming strain that never depends opposite your information bucket.

T-Mobile followed a Un-carrier 5.0 Test Drive offer with a warn 6.0 announcement, charity total streaming music, starting immediately. T-Mobile subscribers on Simple Choice skeleton can now listen to streaming strain from Pandora, Rhapsody, iHeartRadio, iTunes Radio, Slacker and Spotify though it ever inspiring their high-speed information allowances.
All T-Mobile business can also tide from Samsung’s Milk Music and a stirring Beatport strain app from SFX, also though information charges.
“Every singular note … will come free, not opposite your bucket,” T-Mobile CEO John Legere pronounced during an dusk eventuality in Seattle Jun 18. “Even when we empty your high-speed information bucket, we will still tide strain giveaway during high speed.”
He continued, “We figured out that Internet radio is broken, and we competence only figure that out as good … It’s a pain point, it’s a flourishing one, and we motionless to not step in somewhat though to step in and change it forever.”

Customers of T-Mobile’s competitors are going to start demanding, combined Legere, a “answer to since can’t we have this as well?”

CMO Mike Sievert, holding a theatre next, had an answer, “Either their network can’t hoop it, or they only won’t do it.”
Along with strain use Rhapsody, T-Mobile also introduced unRadio, a strain use with 20 million songs and 6 pivotal features: ad-free listening; a ability to skip as many songs as we like; a ability to select a strain we wish to listen to, including streaming on-demand or downloading for later; a choice to emanate your possess hire or listen to hundreds of professionally combined ones; entrance to thousands of stations around a world; and TrackMatch, that can ID a strain personification nearby you.
unRadio is giveaway to Simple Choice subscribers or accessible for $4 a month to all other T-Mobile customers.

Sievert remarkable that 113 million people now listen to streaming music.
“We see an eventuality to set people free. Our competitors see an eventuality to tool you,” he said. “Our perspective is, let’s only give all a streaming strain services away. Let’s set a cost for all of these to zero. … When was a final time we listened ATT or Verizon even complete a work unlimited? Come on! They perspective this totally differently.”
During a doubt period, when asked about the probability of a partnership with Sprint, Legere pronounced that he couldn’t criticism on rumors. But afterwards he added, “What’s really critical to me is that this Un-carrier transformation will continue. The foe in a U.S. wireless attention is improved since T-Mobile exists. … What a U.S. is removing to see is an inkling of what foe looks like.”
The Un-carrier will continue, Legere promised. As he sealed off on a event, a shade behind him flashed a message: “We Won’t Stop. Un-Carrier 7.0 Coming Late Summer.”
Follow Michelle Maisto on Twitter.

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