'Star Wars' Force Friday Toy Unveiling to Return for 'The Last Jedi'

“Star Wars” Force Friday is removing a sequel!

Inspired by a arriving “Star Wars: The Last Jedi,” Disney and Lucasfilm have announced the lapse of “Star Wars” Force Friday, a tellurian fan eventuality celebrating a launch of new products. The unveiling will underline toys, collectibles, books, and attire that will go on sale commencement on Sept. 1 during 12:01 a.m. The film opens 3 and half months after on Dec. 15.

“Star Wars” Force Friday II comes dual years after a original Force Friday selling push for toys tied to “Star Wars: The Force Awakens.” Touted as a world’s initial tellurian live fondle unboxing event, Disney launched an 18-hour online marathon that employed YouTube stars to open fondle boxes online.

The proclamation comes dual days before a start of a industry’s annual Toy Fair in New York City.


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“The initial Star Wars Force Friday eventuality was truly unique, ordering fans opposite 5 continents in an rare tellurian live unboxing eventuality forward of thousands of midnight openings during retail,” says Jimmy Pitaro, authority of Disney Consumer Products and Interactive Media. “We’re vehement to endorse that Star Wars Force Friday is behind for ‘The Last Jedi.’ Plans for this year’s worldwide eventuality are tip secret, though design something fitting a fad around a subsequent partial of a Star Wars saga.”

Jill Wilfert, a Lego Group’s VP of tellurian chartering and entertainment, said, “It was so most fun to be a partial of Star Wars Force Friday, and we can’t wait for fans to join this year’s jubilee as we exhibit new ‘Star Wars: The Last Jedi’ products during Force Friday II — a tellurian eventuality that will bond fans and families, and concede them to build, create, and share their practice with others.”

As in 2015, products for “Star Wars: The Last Jedi” will be kept underneath wraps until Force Friday II.

“The Force Awakens” toys were on a tip 10 fondle lists for both boys and girls for a initial time ever in 2015. Disney did not reason an homogeneous unboxing eventuality final year in allege of a initial “Star Wars” spinoff, “Rogue One: A Star Wars Story.”


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Marty Brochstein, a Licensing Industry Merchandisers’ Association’s comparison VP of attention family and information, pronounced a tentpole played a essential purpose in boosting overall toy sales from protected properties in 2015 and 2016. He told Variety that a second Force Friday should be rarely popular.

“You had a renouned authorization being marketed for a initial time in 10 years and we had Disney on house in 2015, that done a large effort,” he noted. “Disney is really good during this.”

Brochstiein forked to Disney’s 2017 slate, that includes a live-action instrumentation of “Beauty and a Beast,” “Pirates of a Caribbean: Dead Men Tell No Tales,” “Cars 3,” and Marvel’s “Guardians of a Galaxy Vol. 2” and “Thor: Ragnarok.”

“Beauty and a Beast,” that opens on Mar 17, will be promoted with such equipment as Hasbro’s Enchanting Melodies Belle Doll, featuring a voice of Emma Watson and a strain “Something There,” along with Lego’s Belle and Beast Brickheadz. “Guardians of a Galaxy 2,” that hits theaters on May 5, will see a tie-in with a Dancing Groot Figure, that grooves to a balance “Come a Little Bit Closer” from a film.

Other products denounced during Toy Fair will embody Sony-Marvel’s “Spider-Man: Homecoming,” Lionsgate’s “Power Rangers” and “My Little Pony,” Universal’s “Despicable Me 3,” and Warner Bros.’ “Lego Ninjago” and “Wonder Woman.”

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