Seattle startup Jrrny launches user-generated online transport magazine

Jrrny owner John Kueber cycles by a Pyrenees. (Photo around Kueber)

Six months ago, John Kueber was formulation a cycling outing in a French Pyrenees Mountains. As he attempted to make arrangements, he became undone that there wasn’t a good end where he could find tips and sum about other travelers’ experiences.

Luz Ardiden. (Photo around Kueber).

“I couldn’t trust no one was aggregating transport practice like we can mostly find with hiking and outing reports,” he said. “And when we was cycling adult some of those mountains, we was wishing we knew either or not we could get a drink during a top!”

There was copiousness of information accessible about hotels and restaurants though no one-stop emporium for user-generated itineraries. He cooking on a thought during his outing and after he returned home. Then, when he was managing his vacation let he satisfied each traveler he interacted with was looking for a same thing he sought on his outing to France.

That’s when he motionless there was a hole in a marketplace he could fill. He leveraged his experience as a former e-commerce startup owner and publisher of Seattle Magazine to emanate Jrrny, an online repository that aggregates user-generated transport content.

“That was a strange motorist for this business,” he said. “How can we total practice in transport and unequivocally take what a lot of bloggers are doing on an particular basement and lift them into a singular community, like Medium.com is doing for meditative and commentary? We wish to do for travel.”

The Seattle startup strictly launched Feb. 23, with a assistance of several angel investors including Ted Ackerley. Earlier this week, Luxe General Manager Chris Castello, who formerly served as an executive for HotelTonight and Postmates, assimilated Jrrny’s house of advisors.

The site operates on an upvoting indication and skeleton to launch some “BuzzFeed-like” viral calm in a entrance weeks to beget interest. Jrrny’s long-term plan is to sell sponsored calm to assistance a liberality and transport industries marketplace themselves.

But in a short-term, a startup is courting vacation bloggers and zealous travelers to build out calm on a site.

“Ultimately, user-generated calm is magical,” pronounced Kueber. “It’s an authentic voice. we come from a repository business and…there’s usually so most calm we can furnish as a normal transport repository or transport brand. When you’re building user-generated content, we can build a calm library fast and it becomes a whole opposite savage where people recognize, ‘Yeah, this isn’t indispensably a informed voice of Conde Nast Traveler though wow, I’m anticipating a lot of good practice and a lot of new ideas that we wouldn’t differently find.’”

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