Say hello to Google One

Google is revamping a consumer storage plans now by adding a new $2.99/month tier for 200 GB of storage and dropping a cost of a 2 TB devise from $19.99/month to $9.99/month (and dropping a $9.99/month 1 TB plan). It’s also rebranding these storage skeleton (but not Google Drive itself) as “Google One.”

Going forward, you’ll also be means to share your storage share with adult to five family members.

That by itself would be interesting, given how easy it is to max out 100 GB with 4K videos and high-res images these days, though there is one other underline here that explains a new code name: giveaway one-tap entrance to Google Experts for assistance with any Google consumer product and service.

That entrance to live experts — not some hardly organic AI chatbot — comes with each Google One plan, including a $1.99/month 100 GB plan. In a U.S., these experts will be accessible 24/7 over chat, email and phone. In other countries, this lineup of support options might vary, though a association tells me that a design is “to yield users with good one-tap support and constantly urge it over time.”

Google already charity 24/7 support for profitable business users with a G Suite account, though this is a initial time it actively offers live support for consumers.

It’s value stressing that a existent giveaway share of 15 GB will remain.

In further to entrance to experts, a association also promises to yield subscribers with other benefits. Google One’s executive Larissa Fontaine told me that those could embody discounts on hotels we find in Google Search, elite rates for other Google services or credits on Google Play. “We wish to build those out over time,” she noted.

Brandon Badger, Google’s organisation product manager for Google One, told me a group looked during how people use a storage plan. Users now have some-more devices, fire some-more 4K video and share those files with some-more family members, who in spin also have some-more devices. “We are looking with this devise to accommodate that,” he said.

In addition, Fontaine remarkable that users with paid storage accounts also tend to be complicated Google users in general, so mixing storage and support seemed logical.

Sadly, this isn’t an evident change. Over a march of a subsequent few months, Google will ascent all existent storage skeleton to Google One accounts starting in a U.S., with a tellurian rollout after that. Google also tells me that it will hurl out a new Android app to assistance users conduct their skeleton (not their files).

While a concentration of today’s proclamation is on storage, it’s tough not to demeanour during this new charity in a context of a additional support and other reward facilities that Google promises. Google One is clearly about some-more than simply a improved storage devise offering. Instead, it feels like a commencement of a new, some-more desirous charity that could be stretched to embody other services over time. Maybe a singular subscription to all Google consumer services, including Drive, YouTube Red and Play Music (or whatever becomes of that)? Despite a name, Google One is now usually one of many subscription services a association offers, after all.

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