Samsung says Galaxy Note 8 pre-orders top among Note series

SEOUL (Reuters) – Samsung Electronics Co Ltd (005930.KS) on Tuesday pronounced pre-orders for a Galaxy Note 8 reward smartphone have strike a highest-ever for a Note series, violence a prototype Note 7 over 5 days by about 2.5 times.

Samsung is banking on a device to strengthen a marketplace prevalence as it competes with Apple Inc’s (AAPL.O) latest iPhones due to be denounced after on Tuesday. Note 8 sales start in a United States, South Korea and elsewhere on Friday.

Pre-orders reached about 650,000 Note 8 handsets over 5 days from about 40 countries, creation a initial response “very encouraging,” DJ Koh, boss of Samsung Electronics’ mobile communications business, pronounced during a media event.

The device succeeds a ephemeral Note 7, whose battery fires resulted in Samsung pulling a device from a marketplace after only a integrate of months during a cost of billions of dollars.

Its repute tarnished, a world’s biggest smartphone builder by marketplace share though motionless to keep a Note code after a consult showed 85 percent of 5,000 Galaxy Note users voiced code loyalty, Koh said.

PREMIUM ERA

The Note 8’s U.S. cost of $930 to $960, including dialling and information plans, starts an epoch of premium-priced handsets that analysts design to be assimilated by $1,000-plus iPhones.

Apple is widely approaching to betray a special book iPhone commemorating 10 years of a handset, versed with edge-to-edge shade and protracted reality, that will contest with a Note 8 for pre-holiday deteriorate sales in Western markets.

In China, a Note 8 is tasked with reviving fortunes in a world’s biggest smartphone marketplace where internal handset makers such as Huawei Technologies Co Ltd [HWT.UL], Oppo, Vivo and Xiaomi Inc [XTC.UL] reduced Samsung’s marketplace share to 3 percent in April-June, showed information from Counterpoint Research.

Koh pronounced it will take time to redeem in China though expects changes this year such as appointing a new mobile chief, restructuring and focusing on pivotal buyers to be effective.

Koh also pronounced Samsung hopes to showcase a foldable handset subsequent year though that technological hurdles contingency be overcome before a preference can be made.

“We are digging entirely into several issues we contingency overcome, as we don’t wish to only make a few, sell a few and be done. We wish to hear that Samsung finished a really good product.”

Reporting by Joyce Lee; Editing by Richard Pullin and Christopher Cushing

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