Nokia phones demeanour to a future, and to a past

BARCELONA/HELSINKI (Reuters) – Seeking to gain on their quip over a past year, a makers of Nokia phones are expanding to embody a reward Android smartphone, their first, and a reconstitute of one of a biggest hits of a 1990s, a 8110 “slider” phone.

Set adult by ex-Nokia executives who have protected a famous brand, HMD Global — as a year-old association is famous — has focused on mid-priced Androids and even sub-$100-priced phones given entering a smartphone market.

Chief Executive Florian Seiche pronounced HMD has sole around 30 million phones after introducing 11 new phone models over a past year. On Sunday, it announced dual new models, and rested versions of 3 phones initial offering final year.

“We feel good about a movement we had in 2017 and that gives us a certainty to double down in 2018,” Seiche told reporters during a lecture in London forward of a product launch.

Mobile phone marketplace tracker Counterpoint Research pronounced Nokia phones surged during 2017 to turn a world’s No. 1 seller of low-cost underline phones and No. 11 in smartphones after usually entering a marketplace final year. On a total basis, Nokia now ranks as a No. 6 mobile phone seller, Counterpoint calculates.

HMD’s plan is to use placement partnerships with 600 tip mobile operators and retailers in comparison markets around a universe to offer reliable, affordable products with a latest innovations, and monthly Google confidence updates on all phones.

Europe stays a biggest segment for Nokia phones sales, Seiche said; India, Russia and Indonesia are a biggest nation markets.

The Nokia 8 is a company’s flagship phone, labelled during 749 euros ($920.75) and designed to contest with Samsung’s and Huawei’s reward models. A new, 4G-ready chronicle of Nokia’s 8110 is labelled during 79 euros ($97).

Nokia 8 is accessible in April, a revamped 8110 in May. The 1990s reversion indication comes in dual colour choices, classical black or banana yellow, a play on how a keyboard slid out, moving a nickname “banana phone”.

Nokia Corp, once a world’s widespread phone maker, sole a handset business to Microsoft in 2014 and is now focused on telecom network equipment.

HMD took over a Nokia underline phone business from Microsoft in 2016 and struck a understanding with Nokia Oyj to use a code on smartphones.

Editing by Larry King

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