Millennials Prize Experiences. Now So Do Travel Companies

Forget a thread count, plush bathrobes and white goose-down pillows. A vacation is no longer tangible by where we stay, though what we do—at slightest for many millennials. Increasingly, vast transport companies are racing to money in on that trend.

According to McKinsey Company and a U.S. Bureau of Economic Analysis, over a past few years, altogether experience-related spending has grown during some-more than 1.5 times a gait of personal expenditure and 4 times faster than expenditures on goods. This expansion is led by millennials,…

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