From KFC, a 3-Letter Apology for Its UK Chicken Crisis

The KFC ad was headlined “We’re sorry,” while acknowledging a chain’s weird plight. “A duck grill but any chicken. It’s not ideal,” a announcement read. “It’s been a ruin of a week.”

But if a supply sequence is a mess, a chain’s wordplay diversion is strong. In a statement, KFC pronounced a ad was a “tongue-in-cheek rearrangement of a code name dictated to prove a initial suspicion when we satisfied a impact of a sealed restaurants on business in a U.K.”

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The ad was in gripping with a public-relations proceed that had been employed ever given a scale of a supply-chain snafu done itself apparent. It done light of a conditions progressing by posting a riddle famous to each schoolchild — “Why did a duck cranky a road?” — and responding in a approach that reflected a scarcely existential crisis.

“The duck crossed a road,” it said. “Just not to a restaurants.”

The company’s officials have attributed a disharmony to problems after KFC switched a smoothness agreement to DHL, heading to a logistical disaster in Britain, is a fifth-biggest marketplace for KFC.

Distributing uninformed duck to restaurants opposite Britain, a association said, “is flattering complex.”

Risky ad strategies aside, things have been removing behind to normal. As of Friday, about 800 of a 900 KFC restaurants in Britain and Ireland were open, nonetheless a disruptions — including stores closing, handling with shorter hours or charity a reduced menu — would continue by a weekend. A list of open KFC restaurants was being updated on a website each 15 minutes.

As for a depressed patron who was forced to review to a burger chain, KFC is operative on that, too.

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