ESPN wanted improved 'Monday Night Football' games. Did it get them?


ESPN to NFL: Please help. (David Kohl/AP)

Of a 17 “Monday Night Football” games played on ESPN in 2016, only dual featured teams that would both go on to make a playoffs. NBC’s “Sunday Night Football” package, meanwhile, got 5 such games interjection in partial to a network’s league-awarded ability to flex out less-appealing contests for some-more suggestive matchups.

Don’t consider this fact is mislaid on ESPN in a epoch of cord-cutting, subscriber waste and astronomical rights fees. Burke Magnus, a network’s executive clamp boss of programming and scheduling, certified as most on Wednesday, one day before a NFL’s 2017 unchanging deteriorate report was released.

“We have high expectations since we’ve been as intent with a joining as we ever have been in terms of what a formula are going to be,” Magnus pronounced during a 2017 CAA World Congress of Sports, per Sports Business Daily. “We’ve finished all we can presumably do to promulgate with a joining and beam them in terms of a preferences, and now we’ll see.”

So let’s take a demeanour to see if ESPN’s lobbying paid off.

Evaluating a report months before a deteriorate starts is a fool’s errand, obviously: Some of a teams that were good final year are not going to be good this year (see a 2016 Carolina Panthers) while bad teams from 2016 are going to be good. Awful Announcing called it a improved report — during slightest in terms of marketplace sizes of a teams concerned and a prior success of a teams themselves — though not “by a whole lot.”

This is a partial where we’ll remind everybody that ESPN’s understanding with a NFL has been a disaster, comparatively: In sell for $1.9 billion annually, a network gets a set-in-stone “Monday Night Football” matchups, one playoff diversion (usually a slightest appealing of a wild-card matchups), no Super Bowls, a right to uncover highlights and a breeze (for that it competes for viewers with a NFL Network). The volume ESPN pays by itself isn’t all that distant from what a other 3 networks compensate combined — somewhere around $3.5 billion per deteriorate — and they all get a Super Bowl each integrate of years. NBC comes out even better: It gets a Super Bowl and a right to some-more or reduction qualification a late-season report as it sees fit.

In any case, ESPN says it’s happy with a stream NFL agreement. For an all-sports network with hours and hours of programming to fill — and an whole digital sports height to say — a right to promote NFL highlights alone is maybe value a high cost. Plus, even if a ratings are down, they’re still improved than flattering most all else on Monday night television.

“ESPN has an expanded multimedia rights agreement with a NFL that includes Monday Night Football games as good as year-round NFL studio programs, digital, general and other rights,” Bill Hofheimer, ESPN’s comparison executive of communications, pronounced in a matter emailed to The Post. “We offer NFL calm each day of a year opposite mixed networks and platforms — all of that we are means to sell ads against. Calculating a value of a agreement simply formed on a report of primary time games is a woefully false accounting of a investment with a league.”

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Widgetized Section

Go to Admin » appearance » Widgets » and move a widget into Advertise Widget Zone