Chipotle only hired Taco Bell's CEO to run a association — here are a changes to expect

Chipotle Test Kitchen 5Hollis Johnson

  • Chipotle announced on Tuesday a new CEO will be Taco Bell’s former tip exec. 
  • While Taco Bell and Chipotle both offer burritos, a bondage are intensely different.
  • The new CEO could move changes such as new menu items, breakfast burritos, some-more advertising, and boozy drinks during Chipotle. 


Chipotle’s new CEO is entrance from a really opposite form of Mexican sequence — fast-food idol Taco Bell. 

On Tuesday, Chipotle announced that it had tapped Taco Bell CEO Brian Niccol as a struggling chain’s new tip executive. Taco Bell gifted a duration of considerable expansion underneath Niccol’s leadership, as a CEO pushed for artistic selling and furious new menu items, such as a Naked Chicken Chalupa.

While both Taco Bell and Chipotle both offer tacos and burritos, a dual chain’s reputations and strategies are intensely different. However, Chipotle needs a change, as it has struggled to win behind business following an E. coli predicament some-more than dual years ago. 

Niccol will move a really opposite viewpoint from his time during Taco Bell — and that’s approaching to impact how Chipotle runs a business. Here are a changes business can design with Niccol in control of Chipotle. 

The Future of Retail 2018 by a BI Intelligence Research Team.
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