Apple buys music-recognition app Shazam

For scarcely 10 years, Shazam has been something of a one-trick pony. Its app has a singular purpose: brand a strain that’s personification and bond users to a use to download or tide it.

But behind a nifty song-detecting record lies something that could explain because Apple is shopping Shazam for a reported sum of $400 million — a value trove of data.

The British association got a start in 2002 by charity a phone use that helped people brand music. Users dialed 2580, hold their cellphones to a source of music, and Shazam responded with a content summary containing a name of a artist and a pretension of a song.

In 2008, a association rolled this underline into an ad-supported app and launched it on a newly combined Apple App Store. It started creation income from strain referrals too. It became and stays one of a most-downloaded apps.

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