Apple aims for bigger marketplace with $1488 desktop iMac

Apple’s unyielding pricing burble is finally commencement to burst.

It is common believe that Apple products have always ordered a premium, with a CEO Tim Cook emphasising during a Goldman Sachs Technology and Internet discussion in 2013 that Apple doesn’t wish to scapegoat peculiarity for price.

After some costly lessons from a inexpensive iPhone 5c, Apple has motionless to deliver a cheaper and smaller iMac. The new 21.5-inch desktop mechanism was launched currently and has a starting cost of $1,488.

Dubbed an ‘entry-level Mac desktop’, a 21.5-inch iMac facilities a 1.4 GHz dual-core Intel Core i5 processor with speeds of adult to 2.7 GHz, Intel HD 5000 graphics, 8GB of memory and a 500GB tough drive.

Configure-to-order options embody a 1TB tough drive, a 1TB Fusion Drive, and adult to 256GB peep storage.

All iMac models embody subsequent era 802.11ac Wi-Fi, dual Thunderbolt ports and 4 USB 3.0 ports.

The 21.5-inch iMac is accessible by a Apple Online Store.

grongloh@sph.com.sg