Airbnb woos well-heeled travelers with new listings for imagination homes

Airbnb is looking to woo well-heeled travelers with a launch of dual new tiers of service: Plus and Beyond. The association done a proclamation during an eventuality in San Francisco on Thursday.

Plus offers somewhat pricier accommodation that should pledge unusually good value and service, while Beyond is a bid by Airbnb to attract wealthier travelers.

Airbnb privately inspects a Plus listings to determine them for quality, evaluating all from character and comfort to easy check-in and well-equipped kitchens. Hosts during these places are described as “exceptional” for going “over and over to emanate a ideal stay.”

“Airbnb Plus is a new preference of usually a top peculiarity homes with hosts famous for good reviews and courtesy to detail,” a association says on a website, adding that each Plus inventory is “one-of-a-kind, solemnly designed, and versed with a customary set of amenities — either you’re in a private room or have a whole place to yourself.”

Airbnb Plus listings are display now for locations in Austin, Los Angeles, Chicago and San Francisco, a New York Times confirmed, and serve afield in Toronto, Barcelona, London, Milan, Rome, Cape Town, Melbourne, Sydney and Shanghai. It’s start with 2,000 places to stay, with an normal rate of $200 a night compared to $100 a night with Airbnb’s unchanging offerings.

To turn partial of Plus, hosts have to request to a association and make an appointment for an examiner to visit. They also need to have a smallest rating of 4.8 out of 5 from guests. Listings that make a class will get their possess “Plus” badge to make them easy to mark on Airbnb’s website.


Beyond, entrance in a spring, emerges from Airbnb’s 2017 merger of Luxury Retreats and will list plush and pricey residences from around a world.

Airbnb is placing these high-end properties on a apart website divided from a unchanging listings, maybe since they’ll be over what many of us can afford. Ah, that’s what it means.

Another change announced on Thursday links to how a website is organized. Airbnb now has scarcely 5 million listings globally, and so it’s motionless to revamp a hunt complement to make it easier for travelers to find what they’re looking for among all a opposite kinds of properties. For example, entrance in a summer, new categories will seem for boutique hotels and bed-and-breakfasts, and another called “uniques” will indicate people toward quirkier accommodation that could be anything from a “land yacht” to a treehouse or even a cave.

These latest developments are poignant for Airbnb as it seeks to dilate a interest and offer a some-more arguable knowledge for travelers around a world. Since opening for business in 2008, a online use has enabled around 300 million overnight stays and now has some-more than 4.5 million listings in 81,000 cities.

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