Activision Says It's Not Happy With Destiny's Sales

Sales for Destiny 2: Forsaken have not lived adult to Activision’s expectations, a publisher pronounced currently on an gain call, earnest investors a faster calm indication and new forms of monetization for a game. This comes during a time when a Destiny fanbase is as happy as it’s ever been, that raises vicious questions about a destiny of everyone’s favorite rob shooter treadmill franchise.

With Destiny 2, expelled in 2017, Activision and developer Bungie attempted unequivocally tough to interest to as many new players as possible, streamlining many of a initial game’s enigmatic systems and forcing all new characters to start from scratch. Although Destiny 2 warranted a better vicious reception than a initial game, it wasn’t what hardcore players wanted, and in a months after launch Bungie put a good understanding of bid into overhauling a weapons system, a endgame, and only about each other mechanic, with unequivocally prolific results.

Those improvements culminated with Forsaken, an enlargement that came out in Sep to critical acclaim. It’s full of turn harsh and a unchanging tide of rewarding activities—along with cool secrets and torpedo endgame content—which has done hardcore Destiny players happier than they’ve ever been. It didn’t sell adequate copies to accommodate Activision’s expectations, however. “Some of a other franchises like Destiny are not behaving as good as we’d like,” a association pronounced on today’s gain call.

That news shouldn’t be most of a warn to anyone who’s been profitable courtesy recently—last week, Activision started giving divided a PC chronicle of Destiny 2 for free (until Nov 18), a pointer of diseased sales for a franchise. “We have not nonetheless seen a full core re-engage in Destiny,” pronounced Activision COO Coddy Johnson, “which has led to a underperformance opposite expectations to date. Some players are in ‘wait and see’ mode. If you’re in, you’re deeply engaged. If not, we consider now’s a time to move players back.”

But can a array like Destiny unequivocally interest to both hardcore and infrequent players? Just what kind of lofty expectations does Activision have for a game? And—this is a tough one—have years of costly expansions and annoying mistakes shop-worn a Destiny code for good in many players’ minds?


Destiny 2’s microtransaction complement is also comparatively unimportant right now—with Activision inspired to greatfully investors with some-more of that sweet, honeyed revenue, should we design that to change?

There’s been tragedy between Bungie and Activision given before a initial Destiny even shipped, and it’s prolonged valid formidable to answer a question, “Who is Destiny for?” With this new development, one again has to consternation what a destiny of Destiny looks like.

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